We might be getting to that point already, but remember that the label does provide an infrastructure that you can’t get anywhere else that can take you from star status to superstar. That would start the snowball rolling, with virtually every artist thinking, “Well, what do I need the label for anyway?” Imagine if Adele or Ed Sheeran decided that they’d rather take all the money from streaming instead of sharing it with a label, so as soon as their agreement with the label ended they uploaded everything directly. The reason is that the major labels pressured all the streaming services to restrict direct uploads to only the labels as they don’t want to be bypassed as the middleman. If you remember, Spotify did have a direct upload program, but it ended on July 1st, 2019 without a word as to why. A guest post by Bobby Owsinski of Music 3.0.
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